Ya se dieron a conocer los finalistas para las dos categorías del Cannes Lions 2016, el evento especializado más representativo: Entertainment Lions y Entertainment Lions for Music.
ENTERTAINMENT LIONS
Cinema & Theatrical: Fiction Film
Candies, de BBDO Argentina Buenos Aires para Tarjeta Naranja, Argentina.
Cinergía II, de Arena Media Madrid para Gas Natural Fenosa, España
TV & Broadcast: Non-Fiction 15 minutes or under in Length
Behind The T-Shirt, de Ogilvy Brasil São Paulo para IBCC, Brasil.
Online: Non-Fiction 15 minutes or under in Length
Doppelgänger Tourists, de Lapiz Chicago para Mexican Tourism Board, Estados Unidos.
Magic Words – The Documentary, de AlmapBBDO São Paulo para HP, Brasil.
Chamki: The Girl From The Future, de MullenLowe SSP3 Bogotá D.C. / MullenLowe Lintas Group India Mumbai para Unilever Global, Colombia.
Use of Brand/Product Integration into Existing Content
38 Years Later, de J. Walter Thompson Puerto Rico San Juan para TRIPLE S, Puerto Rico.
Audio Content in Branded Entertainment
Truth Detector, de DDB Brasil São Paulo para 89 FM, Brasil.
Talent: Visual Storytelling
Behind The T-Shirt, de Ogilvy Brasil São Paulo para IBCC, Brasil.
Talent: Live Experience
Let Girls Be Girls, de Grey Argentina Buenos Aires y Grey Melbourne para Procter & Gamble, Argentina.
Live Brand Experience
The Mute Performance, de Fahrenheit DDB Lima para BBVA, Perú.
Digital Brand Experience
Mashimachine, de Leo Burnett México para 4pelagatos.com, México.
Social Brand Experience
The Tweeting Pothole, de P4 Ogilvy & Mather Panama City para Medcom, Panamá.
Whopper Sign, de David Miami para Burger King, Estados Unidos.
Pinlist, de DDB Brasil São Paulo para Tok&Stok, Brasil.
(Use of Brand/Product Integration into an Existing Brand Experience
Pepito, de McCANN San Juan / Harold Jessurun San Juan para GFR Media, Puerto Rico.
Use of User Generated Content in a Brand Experience
Whopper Sign, de David Miami para Burger King, Estados Unidos.
Visual Storytelling in Sports Entertainment
Conversos, de Mercado McCann Buenos Aires para TyC Sports, Argentina.
Social in Sports Entertainment
The Fight Book, de Pereira & O’Dell San Francisco para UFC Brasil, Estados Unidos.
Eto’o, de Wieden + Kennedy São Paulo para Twitter, Brasil.
Cross Channel Sports Entertainment
Invisible Players, de Africa São Paulo para ESPN, Brasil.
ENTERTAINMENT LIONS FOR MUSIC
Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand
Sr. Toronjo The Celebrity Project, de Sancho BBDO para Postobon, Colombia.
Production of Exclusive Artist Content in Partnership with a Brand
Sambra, 100 Years Of Samba, de WMcCann São Paulo para Bradesco, Brasil.
Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause
Don’t Look Away, de AKQA São Paulo para Usher, Brasil.
Artist Event Appearance or Performance in Partnership with a Cause
The Mute Performance, de FAHRENHEIT DDB Lima para BBVA, Perú.
Artist Associated Stunt or Activation in Partnership with a Cause
Raising Voices, de Ogilvy & Mather Argentina para Lomas Oral School, Argentina.
Best Music/Brand Partnership
The Mute Performance, de Fahrenheit DDB Lima para BBVA, Perú.
Fan Engagement/Community Building
#McCartneyHit, de AlmapBBDO São Paulo para Kiss FM, Brasil.
Use of Remastered Music for a Brand or Campaign
Raising Voices, de Ogilvy & Mather Argentina para Lomas Oral School, Argentina.
Excellence in Interactive Music Video
Don’t Look Away, de AKQA São Paulo para Usher, Brasil.
